Building Angel City Chorale's Next Digital Home
Angel City Chorale has grown tremendously, and our website has played a meaningful role in that growth.
For years, the site has helped people discover ACC, find concerts, learn about the choir, and connect with the music. It has given us a friendly public face and a strong foundation for search visibility. It has also helped ACC show up in the places where people now look for answers, from Google to newer AI-powered discovery tools.
As the infrastructure underneath the site has aged, the work of maintaining it has become harder than it should be. We have seen outages, slow response times, broken pages, and WordPress admin tasks that take too long when we need to move quickly. Ultimately, this website is how audiences find tickets, how donors decide to give, how prospective singers learn about auditions, and how the story of the choir keeps moving.
The Website Overhaul is our opportunity to solve those practical problems and build toward something more ambitious.
We want a site that feels intuitive for concertgoers, donors, singers, press, partners, and longtime fans. We want better analytics so we can understand how people find us and what they need. We want stronger tools for fundraising, merchandise, media, blogging, photography, video, and the many stories ACC has to tell. We want the site to be faster, more accessible, easier to update, and ready to grow with the organization.
Some of that work has already begun. Check out these posts to learn more.
How Better Hosting Made Website Improvements Possible
A look at ACC’s migration from aging legacy hosting to WP Engine, including measured improvements in WordPress admin workflows and early homepage performance gains.
Why Angel City Chorale Needs a UI/UX Designer
A reflection on how UI/UX design can help transform ACC’s website into a clearer, more accessible, and more useful destination for the many audiences we serve.
Special Thank You
On behalf of Angel City Chorale, thank you to the Perenchio Foundation for making this work possible. Your support gives ACC the chance to build a digital home that can better carry our choir's music, mission, and community into what comes next.