How SEO Will Bring More Traffic to Angel City Chorale's Website

What is SEO?

SEO which stands for Search Engine Optimization is a practice that improves a website's visibility across search engine results page such as Google, Bing, and even LLMs (Large Language Models i.e. Chat GPT, Claude, etc.)

Why SEO Matters

These are the benefits that SEO can bring to our website:

1. Search Engines Brings A Lot of Traffic

About 53% of traffic comes from searching on an search engine such as Google and Bing. The higher your website ranks on the search engine results page, the more impressions and clicks your website will receive as you can see below:

1. The first organic Google result have an average CTR (Click-Through Rate - the percentage of people who click on a link) of 39.8%
2. 96.6% of all Google search clicks go to results on the first page of results
3. The top 3 organic Google results receive 68.7% of all clicks on the search page.

2. SEO Is Cost Effective

Ranking high in search engine results pages (SERPs) can bring organic (unpaid) traffic to your website.

You do not need to pay for advertisement i order to appear on the results page. In addition, once your website is ranks high in SERPs - the cost of maintaining is relatively low.

3. Search Visibility Builds Brand Awareness and Trust

When people are searching to join a choir, discover choir concerts, or find a youth choir for their children they will be aware of the Angel City Chorale's brand. Once searchers repeatedly see our name in search engines our brand will establish trust.

How Angel City Chorale is Performing in SEO

1. Homepage

When it comes to local searches our homepage is performing well:

Currently, it's ranked at the top with the keyword "los angeles choir."

However, for more popular keywords such as "choirs near me" and "community choirs near me" we are ranked #4:

2. Upcoming Concerts

Here is how Angel City Chorale is ranking when it comes to searches related to choral concerts:

For the keyword "choir concert" Angel City Chorale ranked #4 in Google:

For the keyword "choir show" Angel City Chorale ranked #3 in Google:

Note: I did not use "upcoming concerts" as the keyword as the keywords "choir concert" and "choir show" were used much more than "upcoming concerts."

3. Auditions

For searches related to auditions - for the keywords "choirs to join near me", Angel City Chorale is ranked #8:

For the keywords "choir auditions" we are ranked #2:

4. ACYC

For youth choirs here is how Angel City Youth Chorale is ranked:

For the keyword "youth choir" we were not found in Google's first five pages search results:

For the keyword "youth choir near me" we were ranked #7 in the 3rd page of Google results:

5. Composer Competition

For our Competition for Young Composers here is how the page is performing in Google's search engine:

For the keyword "composer competition" we are ranked #2 in the 4th page of Google results:

For the keyword "choral composer competition" #7 in the first page of Google results:

For "music composition competition" and "young composers competition" there were no google results in the first five pages.